About Amy
The founder of Aim For It – Fitness Coaching LLC, Amy Lundberg is an accomplished and in-demand Lifestyle and Inspirational Fitness Coach.
Amy specializes in guiding clients to build an inner foundation to build harmony into all parts of their lives Coaching each person to be the most successful, energized, healthiest and best performing person while achieving a fit, lean and toned body naturally.
Being a mother of four small children and a wife to a loving and supportive husband, Amy has taken her own challenges and experiences as well as her education to help women balance family, business, and their personal health successfully, eliminating overwhelm, exhaustion and overweight.
Whether she is collaborating with you one-on-one through her innovative coaching programs or uplifting and educating large groups of people through her captivating speaking engagements, her simple and results based mind, body and spirit process empowers you to overcome the limitations of the past so you can accomplish a quality of life that support and inspires you through exercise, nutrition and performance.
The breadth and depth of Amy’s knowledge on health, fitness and emotional eating is a result of years of research, study and direct application. Her distinguished career is marked not only by the success of her many clients, but also through the numerous awards and certifications she has achieved.
Along with securing her B.A. in Sports Studies Management (Exercise Science) and a B.S. Health, Amy has achieved certifications that include, ISSA Certified Fitness Trainer, ACE Certified Weight Mgmt Consultant, Certified Yoga Fit Instructor, Certified Intuitive Eating Coach and graduate of Fitness by Phone Coaching Program . She has also been awarded the 2002 Master Fitness By Phone Coach of the Year and 2004 Fitness By Phone Lifestyle Achievement Award.
Amy has co-authored Wake Up Women - Be Happy Healthy and Wealthy with Debbie Allen, Loral Langemeier, Terri Amos -Britt and other expert professionals, authors and master coaches from around the world. She has co-hosted Health Talk Radio Show Living Your Personal Best, produced a weekly television segment called Fitness Tips and is the author of Self Care Before Sit Ups- A Women’s guide to taking frustration and failure out of fitness. She is often quoted in various print media such as the LA Times as a result of her inspiring and proven system for guiding others to get fit and lose weight through a mind, body and spirit approach.
No matter where you are in your journey to achieving your desired outcome, Amy’s engaging and down to Earth style, coupled with a practical, proven and inspiring approach to achieving a healthy lifestyle, makes her a fitness and lifestyle coach women of all ages can relate to.

Our Mission:
To aspire individuals to become empowered
to accomplish a quality of life that supports and
inspires them through exercise and nutrition. To educate with
honesty, understanding and courage so people live their lives
with endless energy, truthful awareness and abundant health.
Amy is also a wife to her loving and supportive husband Tom and mother to her adorable four children, Jori, Sidney, Ethan and Lucas. She loves backpacking, hiking, canoeing, reading, family movie nights and enjoying the outdoors with her family.





